A great website is useless if nobody sees it!
That's why we invite managers who have responsibility for Joomla! CMS websites in businesses and organisations across Cheshire, Greater Manchester, Merseyside, North West England and the UK to take our SEO Health Check.
Here we outline the building blocks of a good comprehensive search engine optimisation (SEO) strategy.
Current and relevant content is the best way to ensure natural improvement of your website's performance in the search engines.
This requires regular adding of new content and updating of existing website content.
It's a bit like gardening really, because you will also find yourself pulling up a few weeds along the way!
Patience is a virtue
Be patient after making changes to your content.
It can take from one to three months before you see improvement in ranking following a change in content.
Just like gardening!
FOUR Useful Tips
1) Include a site map.
2) Use Google Analytics with your website.
3) Use the Joomla! Redirect Component.
4) Customise your website's Error 404 Page.
We can help make all FOUR of the above happen.
What is a good Search Engine Marketing Strategy?
A good Search Engine Marketing Strategy will involve the gradual building up over time of:
- good media mentions,
- genuine back links, and
- viral social media activity.
It also helps if you can get people:
- talking about you,
- referring to you,
- linking to you, and
- spreading the word about you.
It is essential that good landing pages have lots of relevant and useful content on them, and are linked to and organised in a search engine friendly way.
We believe Keyword Strategy is the lynch pin of good SEO.
Identify where your target audience is located
If in the UK, have you:
- registered a .UK domain as your primary domain?
- checked that your .UK primary domain website is hosted on a server physically located in the UK?
Likewise, if you are targeting another country, have you given some thought to how to rank high on search results in search engines in your target country?
You may rank high on Google in the UK, but what about in other countries?
Do all of the following.
- Register other domain suffixes (example: .COM and .UK) as well as the one used by your website. Why? To protect your intellectual property.
- Consolidate all your back-link popularity by inserting a Canonical Redirect on the server hosting your website.
- Install Permanent Redirects to funnel web traffic from your other domain suffixes to your primary domain.
- Create a Google account and sign up for Google Webmaster Tools.
- Add both WWW and Non-WWW versions of your primary domain to Webmaster Tools and tell Google what is your Preferred Domain (example, WWW).
- Inform Google of your website's Geographical Target (example: UK).
- Also sign up for Bing Webmaster Tools.
- Install a site map extension on your website and submit an XML site map to the search engines.
- Add Google Analytics to your website and start monitoring web traffic in real time using the Chrome browser add-on.
- Sign up for Google Ads to benefit from using Google's Keyword Tool (free to use).
- Read the main introductory guides to SEO (we provide links to the main guides in our SEO User Guide).
Learn how to search engine optimise your website
Before you begin throwing cash at getting your website to the top of page 1 on Google, think about what you can do yourself to improve your website's position in search engines.
Read our SEO User Guide.
Whilst Wynchcote Limited can offer advice for how to improve your search engine ranking, we do not offer any guarantees that your rankings will improve as a result of this advice.