Yannick Gaultier, developer of third party Joomla! extension, 4SEO, was this month interviewed for an article in the Joomla! Community Magazine.
Yannick is also the developer of 4SEF, 4Podcast and 4AI amongst other useful extensions.
Yannick identified three "common modern SEO misconceptions or mistakes" plus some useful SEO tips for working more efficiently in 2024. And I think it is safe to conclude that he knows what he is talking about, for during the course of the interview he states:
"Although I don't do business as an SEO consultant, I track every piece of SEO news, data report and documentation that happens every day, study and try to distill all this knowledge and information into my extensions."
Read full article at: Joomla! Community Magazine (August 2024)
Three common modern SEO misconceptions or mistakes
Quote: "Meta description are not used for SEO, and are rarely used by Search engines when displaying search results, they prefer adapting the description based on whatever their user searched for.
Spending lots of time on this is hard to justify in 2024 and this will likely be more and more so as AI responses are added to Google and Bing search results.
With AI, descriptions are just not there any more."
Quote: "It used to be that sitemaps would help discover pages on your site, but that's not the case anymore.
Sitemaps are there to tell search engines which pages you'd prefer them to crawl and analyze.
Sitemaps start to become useful when you have large sites, with a few thousands pages or more.
Google documentation says you don't need a sitemap at all under 500 pages."
Quote: "I have seen lots of websites where admins insist on redirecting each and every 404 error to... something - usually the home page.
Just don't do that. 404s are fine, that's how search engines update their index quickly. It's not a sign of low quality and does not hurt your rankings.
You should fix the ones coming from your site but most are from random robots and redirecting them is just a waste of your time and your server CPU.
There's only one case where a 404 needs redirecting: when you moved some content from one URL to another.
And in that case you should add the redirect before you get any 404 anyway."
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